In the context of a strongly integrated economy, the opportunity to dominate domestic and international markets is increasingly large, so it is extremely important for businesses to be proactive in input materials. Understanding this, Loofaa Joint Stock Company has oriented to build a raw material area for growing luffa for fiber, ensuring that the production process is not interrupted.
Mr. Nguyen Phu Tung – General Director of Loofaa invested in building raw material areas to be proactive in production.
As a reputable enterprise in the market, specializing in providing consumer products made from loofah such as: pot holders, coasters, pot lifters, dishwashing sponges, glass washers, etc., Loofaa Joint Stock Company is currently exporting nearly 50 types of products to international markets such as: the United States, Japan, France, Spain, Korea, Hong Kong (China) …
To be able to meet the large number of export orders, enterprises need to have enough input materials. If the source of raw materials is not guaranteed, enterprises may miss valuable orders and not meet the standards to meet international orders. Moreover, many international markets have increasingly high requirements for product quality standards associated with specialized growing areas with growing area codes, traceability of origin and origin.
In 2020, Mr. Nguyen Phu Tung – General Director of Loofaa and his colleagues started to build the first raw material area of 1.8 hectares in Krong Buk district (Dak Lak province). Up to now, after a long time of promoting the development of the scale of growing luffa for fiber, Loofaa has a raw material area with a total area of over 30 hectares. Of which, the raw material area in Buon Don is up to 16 hectares.
Mr. Le Trong Duyen inspects luffa in the raw material area.
Mr. Le Trong Duyen – Head of Buon Don raw material area said that the Central Highlands has a climate and soil that is very suitable for luffa to produce high yields. The experts here also have many years of experience in planting and farming, so the techniques for taking care of plants in this raw material area are always guaranteed. This is also the largest growing area and plays an important role in Loofaa.
In addition, to create momentum for growth, the enterprise also cooperates with farmers in the Central Highlands provinces, signs contracts, guides on luffa planting and care techniques, and purchases luffa fiber for farmers. This brings efficiency to both farmers and enterprises, when farmers only focus on productivity and quality, the output has been signed by Loofa company for a long time.
The family of Ms. H’Wên Êban (Khanh Xuan Ward – Buon Ma Thuot City) is one of the families currently associated with Loofaa Joint Stock Company, with a stable income of 250-300 million VND/year. Ms. H’Wên said: “Since signing the contract with the company, we no longer need to worry about the output of luffa, the family economy is more stable”.
It is known that currently, Loofaa is committed to purchasing luffa for people at a stable price of 5,000 VND/fruit. The Central Highlands is a land with a climate and soil that is very suitable for luffa to yield high yields, thereby, households have an additional source of stable income, improving their lives.
In the past time, Loofaa has also welcomed many international partners to visit the raw material area, directly learn about the process of growing and harvesting luffa fiber completely without chemicals, many partners confidently place large orders to international markets. Since the beginning of 2024, Loofaa’s export revenue has increased rapidly, with many orders of high volume and value. In particular, Hong Kong is a market that is very fond of the environmentally friendly consumer products that the company is producing.
Many international partners came to learn about the products and production model at Loofaa.
“We have welcomed partners from the United States, Germany, and Hong Kong to the raw material area to directly see the process of growing and harvesting squash. International partners are very meticulous, they need to carefully study the input materials to decide whether to import our products or not. With the assurance of large quantity and product quality, our products have now been exported to more than 10 countries around the world,” Mr. Nguyen Phu Tung shared.
With the orientation of focusing on developing environmentally friendly products, Loofaa has been conveying the message of environmental protection to a large number of consumers. From clean raw material areas, providing the market with biodegradable consumer products and green fashion, gradually helping consumers limit plastic waste. Not only that, Loofaa products are also popular both domestically and internationally, contributing to affirming Vietnamese brands worldwide./.
According to Business and Development Magazine
