Loofaa Company currently owns a raw material area of about 20 hectares, enough to provide raw materials to produce hundreds of thousands of consumer products each year.
With the desire to protect the environment and direct consumers to use green products, Mr. Nguyen Phu Tung, General Director of Loofaa Joint Stock Company and his colleagues spent nearly 3 years researching and learning about raw materials. loofah fiber and construction of raw material areas. According to Mr. Tung, to ensure raw materials throughout the production process, it is necessary to build a separate raw material area and a closed process without using chemicals.
Loofaa currently owns a raw material area of about 20 hectares in the Central Highlands, enough to provide raw materials to produce hundreds of thousands of products each year. After harvesting, loofah will be processed right at the raw material area, soaked and washed many times to filter out the clean fiber layer, dried and pressed flat. The manual production process ensures products are safe for consumers.
Mr. Nguyen Phu Tung, General Director of Loofaa Joint Stock Company (left) and American partner visit raw material areas in Dak Lak. Photo: Loofaa
When bringing products from loofah to the market, Mr. Tung found that many customers preferred products with a green and clean commitment, produced from environmentally friendly materials. Therefore, in every stage of production from harvesting raw materials to processing, designing and bringing products to consumers, Loofaa products comply with the commitment to be green, clean and chemical-free.
At the same time, the business focuses on aesthetic factors, actively researching and creating high-quality products with diverse designs, suitable for many ages. “Our customers are not only housewives, but also young girls who love a ‘green’ lifestyle and are willing to replace industrial products to protect the environment,” Mr. Tung said. Therefore, the products made need to be useful, beautiful, and keep up with trends.
Loofaa loofah is well received by many consumers. Photo: Loofaa
Loofaa currently provides the market with more than 50 types of household consumer products such as: pot pads, coasters, dishwashing pads, dishwashing wands, bath sponges, scrubs, and high-end fashion products. such as bags, hats, accessories…
Mr. Nguyen Phu Tung introduced Loofaa products at the International Cooperation Forum on Trade and Investment in Ho Chi Minh City. Photo: Loofaa
With the motto of investing in product quality and design from the beginning, Loofaa products have achieved the Global Green Label Index – Global Green Label Index; ISO 9001:2015 certification; Top 10 national sustainable development brands 2024.
Last May, Loofaa sent its first shipment to Europe and received interest from many consumers. In June, businesses participated and displayed products at the International Cooperation Forum on Trade and Investment in Ho Chi Minh City. Here, the company’s products are connected and traded by many partners who are international businesses such as the US, France, Australia, Korea, Japan… In the coming time, Loofaa said it will promote trade with import-export businesses in Asian, European and American markets to expand international markets.
Mr. Niick Ruzzo, VOS company, American partner learns about loofah at Loofaa. Photo: Loofaa
Sharing about the journey towards exporting products abroad, Mr. Tung said, in Vietnam, we are aiming for green consumer products, but abroad, especially some countries in Europe. , they have been using organic products for many years. They pay attention to healthy, healthy and environmentally friendly consumption trends.
“Products made from natural materials are the strength of Vietnamese businesses, just pay attention to aesthetic factors and product quality,” Mr. Tung emphasized.
Source article: Loofaa turns loofah into more than 50 consumer products – VnExpress Newspaper Life
